Developers to benefit from rapid distribution of F2P games

SAN FRANCISCO, CA – July 31, 2013 – Today at Casual Connect USA, WildTangent is announcing its big push into free-to-play game titles. This is an opportunity for developers with free-to-play (F2P) games to take advantage of the success of WildTangent’s distribution.

“We’ve always done SRP and we will continue to do SRP,” said Sean Vanderdasson, senior vice president at WildTangent. “However, F2P is a huge push for us right now and it’s showing great success.”

For F2P games, developers can leverage WildTangent’s carrier billing to help facilitate in-app purchases. In addition, WildTangent’s proven BrandBoost advertising technology can drive higher total revenues. Together with WildTangent’s just announced cost per install offering (as low as 25 cents), WildTangent sees a phenomenal opportunity for free-to-play titles.

WildTangent will be exhibiting at Casual Connect USA in San Francisco July 30-August 1, 2013. For more information, please visit the WildTangent booth at P10, or contact Lindsay Dover ( or David Worle (

About WildTangent

WildTangent is a worldwide cross-device games company focused on the distribution and monetization of mobile, social and online games. WildTangent Games is a games service offering thousands of premium games to consumers with WildTangent’s patented technology. Consumers receive free in-game items as well as free play of premium games courtesy of brand advertisers. In addition, consumers can rent games for a fraction of the retail price, with 100% of rental going toward ownership, or buy them outright. WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through “value exchange,” where consumers get the rewards they want, instead of interruptions—and where brands make a lasting consumer impression. WildTangent Studios is a mobile-focused game development studio bringing quality games to the mobile platform and developing new games, characters and fun experiences for everyone with a tablet or smartphone.


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