The business of Play: WildTangent grows its Pioneer Square studio

Free Ad-Supported Games Making A Comeback

Ad-supported free games are finally catching on. Some 86% of gamers prefer free games with ads compared with paid games without ads, per a white paper from WildTangent Media, Electronics Arts, and analyst firm IHS.Read more at Media Post Archives Archives Select Month...
The business of Play: WildTangent grows its Pioneer Square studio

Game App Users Prefer ads to paying

Gaming app makers face a conundrum over how to monetize their product while keeping gamers plugged in. Advertising that rewards players with in-game virtual gifts could be the answer, according to a new study. Read more at CNBC Archives Archives Select Month September...